Queens Center

i5LED rose to the occasion at Queens Center by installing a unique, curved LED display in a prime location visible to the majority of mall visitors. This strategic placement aimed to drive retail traffic and revenue, leveraging a bespoke design that overcame the challenge of installing in a spot without wall attachments. The project’s goal was to attract visitor attention with an eye-catching, curved advertising display, utilizing non-traditional installation techniques for optimal impact and visibility.

checkmarkChallenge

Positioned above a narrow walkway and bordered by a balcony, the site presented unique challenges, prohibiting the use of lifting equipment.

checkmarkSolution

i5LED overcame the site challenges by deploying a concave LED display that is 47’ 6” wide x 14’ 9” high, using a 3.9mm pixel pitch LED Display composed of 3,712 x 1,152 pixels. A complete steel structure was built to support the LED display to hang from the ceiling I-beams. i5LED also engineered and installed a unique trolley rail system for front-end service via a bosun’s chair, certified for life safety.  i5LED provided this project as a complete turnkey solution, providing all necessary materials, labor, services, equipment, system rack, electrical, scaffolding, tools, supervision, supplies, shipping, permits, and insurance. The solution also included an IP Camera pointed at the display to provide “proof of play” to the advertisers that the Queens Mall has as clients.

checkmarkResult

The new i5LED display, installed in a massive 3-story domed atrium with 270 degrees of balconies surrounding the display for maximum viewing, is the centerpiece of the mall. It is truly installed in a perfect location in the mall, delivering significant benefits and value to the client and end-users. This case study demonstrates i5LED’s commitment to innovative solutions, overcoming significant challenges to meet the client’s vision.