Shoreditch High Street in East London

Shoreditch High Street in East London is a vibrant hub known for its mix of creative and tech-driven professionals, with high visibility for both pedestrian and vehicular traffic, ideal for digital advertising. The existing large-format LED screen, a key advertising platform managed by City Outdoor Media, had been in operation for over a decade and was in need of an upgrade to maintain its visual impact.

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City Outdoor Media sought to revitalize the aging LED screen to ensure it continued to deliver effective, high-quality advertising. EcoVista was selected to manage the upgrade, focusing on a high-performance, energy-efficient display that could withstand various weather conditions while providing vibrant visuals. The project demanded a fast turnaround to minimize downtime, as the display plays a vital role in the client’s advertising network. Sustainability was another priority, with a goal to reuse the existing structure to reduce costs and environmental impact. Additionally, the busy Shoreditch location required that the upgrade be completed with minimal disruption to local traffic and pedestrians.

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i5LED supplied a state-of-the-art LED display with a 10mm pixel pitch and 7,500 nits brightness, designed for optimal visibility in diverse weather conditions. This technology met the requirements for energy efficiency and visual impact. By leveraging the existing steel framework, installation was both swift and environmentally conscious. It facilitated a rapid three-day installation process, allowing the upgrade to proceed without major interruptions.

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The refreshed Shoreditch High Street display offers a sustainable, high-impact advertising solution. The new display enhances visual quality, energy efficiency, and durability, serving as an eye-catching advertising platform in one of London’s most dynamic locations. This project underscores the value of high-performance LED solutions in creating sustainable, long-lasting digital signage in high-profile urban environments.

Images courtesy of EcoVista Solutions.